Sweety High Media
Branded integration, lnfluencer marketing, Social media management | January 2023 - June 2023
Sweety High Media
Branded integration, lnfluencer marketing, Social media management | January 2023 - June 2023
Gained professional industry experience.
Sweety High Media's Internship offered me the amazing opportunity to dive deep into digital marketing and an unparalleled experience in the Entertainment & Media industry with a focus on Music. Most importantly, I was able to work collaboratively across teams and people of diverse cultures to achieve campaign goals.
Harnessing the power of social media and influencer marketing I proudly contributed to the activation of music and brand partnership campaigns; leveraging pop culture and entertainment as the driver to organically connect with different audiences.
During my internship I had the opportunity to contribute to the success of the notable brand partnership with the Recording Academy #Grammy 2023 campaign that resulted on increased Gen Z viewership +32%.
The Recording Academy #Grammy 2023 (Partnership)
Brand Integration
Curated content to connect seamlessly with diverse audiences.
Ensured content compliance with brand narrative guidelines and enhanced visibility across target demographics.
Live & Experiential
Collaborated with cross-functional teams (social & digital) to develop content and coverage for red carpet events.
Proposed 5 micro and macro influencers to attend red carpet events.
Coordinated with Sweety High's digital team for the media strategy & content distribution of high profile events to generate buzz and enhance online visibility across diverse audiences.
Social Media Management & Copy
Managed four TikTok accounts, analyzed performance metrics, and optimized posts for organic growth.
Conducted A/B testing, resulting in increased engagement across campaigns.
Researched industry trends to market content strategically and expand platform reach.
Scheduled 50 daily videos and crafted engaging, original copy for each post.
Developed strategies to address social media crises, successfully minimizing backlash during campaigns.
A&R
Scouted emerging talent on social platforms for Sweety High's record label "Gem Street Music".
Proposed talent for campaign collaboration with artists.