Sweety High Media 

Branded integration, lnfluencer marketing, Social media management | January 2023 - June 2023

Gained professional industry experience.

Sweety High Media's Internship offered me the amazing opportunity to dive deep into digital marketing and an unparalleled experience in the Entertainment & Media industry with a focus on Music. Most importantly, I was able to work collaboratively across teams and people of diverse cultures to achieve campaign goals.

Harnessing the power of social media and influencer marketing I proudly contributed to the activation of music and brand partnership campaigns; leveraging pop culture and entertainment as the driver to organically connect with different audiences.

During my internship I had the opportunity to contribute to the success of the notable brand partnership with the Recording Academy #Grammy 2023 campaign that resulted on increased Gen Z viewership +32%. 

Brand Integration 

• Curated content to connect seamlessly with diverse audiences.

• Ensured content compliance with brand narrative guidelines and enhanced visibility across target demographics.

Live & Experiential 

• Collaborated with cross-functional teams (social & digital) to develop content and coverage for red carpet events.

• Proposed 5 micro and macro influencers to attend red carpet events.

• Coordinated with Sweety High's digital team for the media strategy & content distribution of high profile events to generate buzz and enhance online visibility across diverse audiences.

Social Media Management & Copy 

• Managed four TikTok accounts, analyzed performance metrics, and optimized posts for organic growth.

• Conducted A/B testing, resulting in increased engagement across campaigns.

• Researched industry trends to market content strategically and expand platform reach.

• Scheduled 50 daily videos and crafted engaging, original copy for each post.

• Developed strategies to address social media crises, successfully minimizing backlash during campaigns.

A&R

• Scouted emerging talent on social platforms for Sweety High's record label "Gem Street Music".

• Proposed talent for campaign collaboration with artists.