IMC Marketing Plan for Imperfect Foods

Creative Brief, Media strategy, Ad visualizations  |  Academic Group Project - Fall 2022

In this project, my team and I worked on the IMC Plan for Imperfect Foods (Digital Media Promotion, Social Media Promotion, Direct Marketing & Other Media, Consumer Sales Promotion, Public Relations, etc.). Two of the sample advertisements are displayed followed by the hyperlink down below to the full document.

Creative Brief

The marcom objective of our Integrated Marketing communication efforts for Imperfect Foods is to increase brand awareness and build the brand. Imperfect Foods mission is to minimize food waste and build a healthy food chain for everyone. Imperfect Foods delivers vegetables that are visually considered imperfect as well as high-quality dairy, proteins, and other foods. 

We aim to boost brand awareness by overcoming the obstacles posed by existing competitors, whose advertising emphasizes the need of eliminating food waste. Contrary to common opinion, Imperfect Food's produce do not have biological or quality concerns, nor do they suggest that they are overripe or rotten. We intend to promote awareness of their brand name, but in a different fashion as, "I'm Perfect." We want our target audience to be inspired to purchase products that are different from the norm. 

The "I'm Perfect'' Campaign aims to spread information and images that highlight flaws. We want our campaign to be unique, colorful, and appealing.